Legal
Privacy Policy
Effective date: 13 June 2026
1. Introduction
My Fertility Lifestyle Pty Ltd ACN 699 253 793 ("we", "us", "our") operates myfertilitylifestyle.com and provides telehealth fertility and hormonal health services. We are committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains what personal information we collect, how we use and disclose it, and how you can access, correct, or raise concerns about it. By using our website or services, you agree to the practices described in this policy.
2. Information We Collect
We collect personal information that is reasonably necessary to provide our services. This includes:
Health and medical information — details you provide in our patient intake questionnaire, including your medical history, current medications, cycle information, fertility history, and areas of health concern.
Contact and identity information — your name, email address, phone number, and preferred contact method.
Payment information — subscription and payment details processed securely through Stripe. We do not store your full card details on our servers.
Usage information — information about how you interact with our website, including pages visited, time spent, and device type, collected via analytics tools.
Communications — records of emails, messages, or other correspondence you send us.
3. How We Use Your Information
We use your personal information to:
- Provide telehealth consultations and personalised treatment plans
- Process subscription payments and manage your account
- Send appointment confirmations, reminders, and follow-up communications
- Send re-engagement emails if you begin but do not complete the intake process
- Communicate with our pharmacy partners to dispense and deliver prescribed medications
- Improve our website, services, and patient experience
- Comply with legal and regulatory obligations, including those applicable to healthcare providers in Australia
We will not use your health information for direct marketing without your explicit consent.
4. Disclosure of Your Information
We may share your personal information with:
Our medical team — the doctors and specialists involved in your care at My Fertility Lifestyle.
Pharmacy partners — to dispense and deliver medications prescribed as part of your treatment plan.
Service providers — third-party providers who assist us in operating our platform, including Stripe (payment processing), our email delivery provider, and cloud hosting services. These providers are bound by confidentiality obligations.
Regulatory bodies — where required by law, including the Australian Health Practitioner Regulation Agency (AHPRA) or other relevant authorities.
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
5. Health Records and Sensitive Information
Health information is classified as sensitive information under the Privacy Act 1988 (Cth) and is afforded a higher level of protection. We collect health information only where it is necessary to provide our services and with your consent.
Your health records are stored securely and accessible only to authorised members of your care team. We retain health records in accordance with applicable Australian healthcare record-keeping requirements.
6. Data Security
We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our security measures include:
- Encrypted data transmission (TLS/HTTPS) across our website and services
- Secure, access-controlled storage of patient records
- Payment processing via Stripe, which is PCI-DSS compliant
- Regular review of our security practices
While we take these precautions, no method of transmission over the internet is completely secure. If you have concerns about the security of your information, please contact us.
7. Your Rights
Under the Australian Privacy Principles, you have the right to:
Access — request access to the personal information we hold about you.
Correction — request that we correct personal information that is inaccurate, out of date, incomplete, or misleading.
Complaints — lodge a complaint if you believe we have breached the APPs. We will respond to complaints within 30 days.
Opt out of marketing — unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.
To exercise any of these rights, please contact us at the details below.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically.
11. Contact Us
If you have questions, concerns, or complaints about this Privacy Policy or how we handle your personal information, please contact us:
My Fertility Lifestyle Pty Ltd ACN 699 253 793 Email: [email protected] Website: myfertilitylifestyle.com
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.